Portfolio

Cafe MILK

Task: turnkey design for a cafe with its own pastry shop.

Goal: visually engage city residents in the central part of Russia, where standard colors are gray and beige

Target audience: 2+ years old.

Solution: development of a vibrant logo, brand colors, and illustrations that will support the overall style, including the facade design of the building. The logo is designed as a multi-layered cake, and the brand colors are associated with sweets (chocolate, caramel, pistachios, ice cream, etc.). Illustrations are done in a careless style so that even a child can replicate them.

Rebranding MEDPLANT

Task: redesign of the logo and all printed materials for a company specializing in the production and supply of medical products.

Features: the company's calling card is an orange doctor's emergency bag, developed by the company's engineers in the early 2000s. Thanks to this product, the company is well-known in Russia and neighboring countries among medical professionals and the general population. It is necessary to retain the graphic part of the logo in the form of the orange bag to maintain recognizability.

Solution:

1. Simplification of the graphic part of the logo, elimination of excessive detail and outdated borders.
2. Reduction of the number of brand colors to two, replacement of colors with brighter ones without changing the color direction.
3. The font part is smoother compared to the original, maintaining continuity.
4. Simple clear shapes are used in printed materials, gradients and shadows are omitted.
5. More narrative photographs are used.

Medex-Inter

Task: to create a logo and corporate style for a Uzbekistan company specializing in the supply of medical equipment.

Goal: to combine the European light approach to design with the colorfulness and vibrancy of Uzbekistan.

Solution: one of the national ornaments and the first letter of the company's name were taken as the basis for the logo. The color scheme is executed in the colors of the Uzbekistan flag.